There are a number of good, vector-based design programs on the market and they all have their own peculiar idiosyncrasies regardless of price. The market leaders are QuarkXPress and Adobe InDesign, but CorelDraw cannot be beaten for its ease of use and value for money: you don't necessarily need to buy the latest version and you can usually pick up a copy of v10 for around GBP50 on eBay. You can see all the page layout programs we support by looking back on our main Print Templates page.

The huge popularity of modern DTP programs has rather opened up a can of worms. Major advances in affordable layout applications mean that it is now quite easy for inexperienced users to get apparently good results quickly; but we frequently find artwork supplied to us with the sort of mistakes that professionals really should not make. If you are designing for our in-house printing (duplication rather than manufacturing) then some of the instructions here can be ignored, at a pinch, because we work to wider tolerances than do litho or screen printers.

It is one thing to design artwork and print it out well on a laser printer, but commercial printing is another thing entirely. We have therefore added a number of pages of guidelines and specifications for preparing artwork. Although a crash course in reprographics and printing is beyond the scope of these articles, we are dedicated to making design easily available to small clients as well as to our larger and more experienced customers; these documents should help you avoid most of the pitfalls, and we welcome any suggestions you may have for inclusion. 

Designers: please don't try to reinvent the wheel. Download our print templates and design into them. We have templates for most designs in many file formats, but if you can't find the ones you want, just telephone us. When submitting artwork please use the file names we supply: calling the inlay tray card Mary's CD Outside Back Page, for example, is irritating, confusing and could mean you end up with incorrect print. Avoid the word "final" in all your file, folder and disc names! 

The catalogue number is essential because it is used by everyone in the production chain. Clients can make up your own catalogue numbers and they should be alphanumeric, no more than ten characters long, and ideally should be unique to avoid confusion with other people's orders, (so it's obviously no good just calling the job CD1 for example.)  For audio products, the catalogue number must absolutely definitely be exactly the same as on the MCPS documentation: having one as WXYZ001CD and the other WXYZCD001 will cause a delay at best, and you could easily get part of someone else's job mixed up with yours. You have been warned!

Proofing your job on a true Adobe PostScript printer should show you how the colours separate, but bear in mind that many printers will just emulate PostScript instead of actually using the real thing; they do it with varying degrees of accuracy, and that's being polite. With CorelDraw you can preview the separations on screen even if you don't have a PostScript printer, and the Print Preview in Acrobat 6 and later. Include crop marks and bleed in all printouts if bleed exists and, if you have to reduce the size of the print to fit the paper, do make this clear. If you send us printouts, they must accurately match the electronic documents: this is really obvious, but you'd be appalled at some of the stuff we get sent! Please write on the prints to let us know if they are meant to be colour-accurate or not.
 
 

General

Be aware of your trapping. Bad use of trapping can result in text and other objects having white outlines, or even vanish altogether. Again, if you check your separations before submitting the work you can catch errors like this, though butt-fitted colour problems may not show up until the product is printed - and by then it's too late.

Don't butt-fit: images and coloured boxes placed next to each other should be overlapped by a tiny amount - even just 0.1mm - rather than be snapped to guides or each other. If you zoom in to the edges of the images, with your guidelines temporarily hidden from view, you should be able to see how they will end up.
 

Colour

Accurate colour matching can be very difficult indeed: it's no use just shoving the job at us and expecting us to produce perfection. Unless you take time and care before submitting it, you will probably be disappointed with the end product. Colours look different when viewed on different monitors, and when output on different printers. Sometimes they even vary in different applications, and please don't underestimate the degrading effect of the rip: even at 175lpi you can actually see the dots if you look closely. Remember that RGB has a wider colour gamut than CMYK, so after converting to CMYK you will probably have to correct the colours manually if you want to achieve a good result: CMYK does not easily produce rich blues or greens, as magenta is desperately hard to control on a press. It's safer not to use any colour management or embed any colour profiles unless you are absolutely confident that you know what you're doing. 

The only colours you should be using are CMYK, black (including greyscale), and the coated series of the Pantone Matching System. Never use RGB, LAB, Pantone Process, Euroscale colours, or anything else for that matter. Remember that any spot colours or metal effects on your paper parts will incur additional charges.

Black isn't really black: it's dark grey, because process inks are a bit translucent. So if your page has a mixture of black and rich black, they will look different when printed. Remember to match up your blacks, but keep the total ink density to less than around 300%.

If you are importing images containing Pantone colours from a drawing application like Illustrator into a page layout program like QuarkXPress and then adding text in the same Pantone colour, be aware that many of these applications will give the colours different endings (like cv or cvc rather than just c). Whilst you, me, and the civilised world realize that they are actually the same colour, the page layout program will see them as separate colours because of the different name endings: unless you edit the colour names in one of the applications, extra plates will be generated which may incur extra charges if we don't spot them first. If you check separations before submitting your work, you will catch this kind of error. This problem applies not only to Quark but also to many programs where you name spot colours yourself.

Be careful with white text and white objects: check that they are not set to overprint. Most page layout programs will automatically set them to knockout properly but they may become confused if you change the colour from black to white. Unfortunately this common mistake may not show up when you look at a composite screen display or printout, so do remember to check it yourself in the program and in the separations, or they'll disappear when the job is colour separated for printing. 
 

Text

Text moves around: it shouldn't, but it frequently does, even if you correctly supply all the fonts you have used, so always leave some room in your text boxes for the type to expand by a line. If you really want the text to completely fill a box, it is safer to set the justification to full: this will give the text in the box a degree of spring, and will help to avoid overflow and missing words. Text in an alphabet other than Western Latin should always be converted to curves (some programs call this converting to outlines) or imported into the document as a graphic.

Do not make text bold or italic within an application unless you are sure you have all the font elements required for postscript output. CorelDraw works sensibly in this regard and won't let you use font attributes if they aren't really present; Quark sometimes does not, so be careful.
 

Graphics

The following techniques will help to eliminate unprofessional-looking edges around graphics. Images should be tightly cropped, before you place them in your page layout program, to remove all white edges or backgrounds unless you specifically intend them to be visible; if you are placing images in frames, rather than having them loose on the page, it's a good idea to make them a touch larger than the frame. Remember not to butt-fit coloured objects, as explained earlier. 

Do not use any form of compression on pictures: this applies to all EPS, JPEG and TIFF files. Never use BMP or WMF files because the results can be quite unpredictable when they are imported. Compression on Press PDFs, though, is perfectly acceptable if done properly.

It is unwise to resize images more than 70% in a page layout program, as you may end up with unusual colour shifts and related problems. It is far better to change the size in Adobe Photoshop or Corel PhotoPaint instead, then make small final adjustments in the page layout program.

Do not use mezzo tints on low screen jobs like CD on bodies as the results can be dreadful when we come to make the screens, even though the films may seem okay.

With screen printing, avoid fine lines because the effect of the screen causes them to break up. The same is true of white text in a small size. Also, avoid large areas of a uniform process colour or smooth tint, as this can lead to blotches appearing on the print: use a 100% solid Pantone colour instead, or give the area a textured fill.

Embedded images are often uneditable, though some applications are better at it than others. Even if you decide to embed images rather than link to them, please include them in a separate folder called links.  The folder should include all the EPSs and TIFFs you have created, as well as the layered Photoshop files from which they originated: this is so we can get at them if we need to. 
 
 

Corel Draw

Textures created within Draw are RGB (daft, isn't it)? Save the texture as a tiff, convert the colour to CMYK in PhotoPaint or Photoshop, then import the graphic back into Draw to replace the original texture. Remember that most Draw textures are low resolution, and simple gradient fills often show banding. Blended fills are also RGB by default but you should be able to manually choose CMYK colours, which avoids the export-import malarkey above. 

Text on a path can go wonky, with peculiar spacing and lost characters. This happens unpredictably and frequently, and the only way round the problem is for you to convert the text to curves as soon as you have positioned it and checked it. 

Remember to set your trapping carefully: a good way is to give black or coloured text a hairline overprinting outline if you think you might get trapping problems.
 

Quark XPress

If your text is designed to reverse out through background colours, you should ideally set the colour of the text box to be the same as the underlying background colour: Quark will then set the trapping correctly. You cannot do this of course if the text reverses through a graphic, because the background is generally not a smooth colour.
 

Adobe PageMaker

Don't use the Paper system colour, because it can cause problems with Acrobat (which tends to see it as a spot colour, for Heaven's sake). Create a new CMYK colour called White instead.
 

Adobe InDesign

Adobe FreeHand

Adobe Photoshop